“Changing Perspectives”: FACC presents new campaign themes



FACC is an international aerospace group, pioneer in the field of Urban Air Mobility and a recognized leading company in Austria. One of FACC's secrets to success is to always be one step ahead of its time. This calls for a dynamic change of perspective when looking at our world. FACC has now placed this dynamic approach at the center of its new family of themes under the motto "#ChangingPerspectives". 

The aviation industry is one of the most innovative technology sectors in the world. Under the hashtag "#ChangingPerspectives", FACC is focusing on developing fresh perspectives on the various challenges of our time. A common major goal is to make flying increasingly sustainable while meeting the global demand for mobility in the best possible way. "We are consistently working on resolving these conflicting priorities. We are convinced that sustainability and individual mobility are not mutually exclusive - quite the opposite in fact," stresses Robert Machtlinger, CEO of FACC AG, and adds: "To this end, we develop new ideas for our technologies and services every single day. We quickly put them into practice and thereby actively shape the future of aviation - from Urban Air Mobility to wide-bodied aircraft. This is our passion." 

The required speed and intensity are linked to a dynamic change of perspective: FACC consistently promotes the necessary framework conditions for innovation, technological leadership, sustainability, novel materials, improved processes, new opportunities and a strong team spirit by continuously shifting perspectives and reacting quickly to changing outlooks. However, the goal remains the same: to proactively shape mobility, the future and success and to make our planet a better place. 

Beyond Horizons with the strength of new perspectives

With a new family of themes and a series of strong key visuals, FACC is putting the spotlight on this dynamic approach which is characteristic for the company. “Our world is facing dramatic changes, and we need to develop a new outlook on many issues of our time. Under the motto “ChangingPerspectives”, we as a company wish to live up to this claim. The shadow of an imaginary airplane in which the spectator is seated or the view of an air taxi as a symbol of the future of Urban Air Mobility provide the thematic and visual framework for the motifs. At the same time, they are a commitment to aviation. The various motifs reflect the diversity of our world in which we strive to create harmony between people, the environment and technology,” explains Andreas Perotti, Director Marketing & Corporate Communications at FACC, outlining the new campaign.